【摘要】 《百家講壇》現象是2005、2006和2007三年的持續文化熱點，引起了社會各界的廣泛關注和討論，尤其是欄目所推出的“學術明星”，在受到粉絲熱捧的同時也遭受了學術圈內不少同行的批評，被人戲稱爲“冰火兩重天”。本文嘗試把這一現象作爲一個特殊的文化事件納入到當今中國社會歷史文化的背景下進行分析，以揭示其深層次的意蘊。本文在緒言部分簡單介紹了一下《百家講壇》現象出現的背景及原因，並說明了自己寫作本文的意圖是要透過對《百家講壇》現象的分析，揭示出其背後隱藏的深層次的精神、文化、道德和社會危機。正文部分分爲三章，第一章的着眼點在《百家講壇》的“變身”及其“變身”背後的制約力量上，指明瞭《百家講壇》在官方與市場的“夾縫”中尋求生存的狀態；第二章從傳統文化與現代傳媒的關係出發，闡述了傳統文化走向電視這個現代傳媒時進行的一系列調整和變異，在這個調整的過程中，佔據主導地位的是電視傳媒，是電視傳媒決定了走傳統文化走上這個平臺時應該講什麼和怎麼講。與傳統文化同時發生變異的還有帶着傳統文化走上電視的學者們，他們都一定程度上偏離了傳統知識分子的身份定位，向“新型文化媒介人”和“電視知識分子”靠攏了。第三章主要分析《百家講壇》現象所引發的沸沸揚揚的爭論的實質，嘗試引入布爾迪厄的場域分化理論，指出這是一場不同場域間的交叉混戰，各方或多或少都存在評價標準錯位的問題。結語部分針對《百家講壇》現象中出現的犬儒主義傾向進行了闡述和批判，提請知識分子警惕和反思犬儒主義出現的現實制度環境和土壤。
【Abstract】 Lecture’s Room is the continually hot cultural topic in 2005, 2006 and 2007,which holds grand public attention and attracts people’s fierce discussion. Theacademic stars arose from Lecture’s Room also face the double fate: on the one hand,they are followed and supported by enthusiastic fans; on the other hand, they areseverely criticized by other scholars within the academic circle. The thesis tries toanalyze this phenomenon as a special cultural incident under the context of Chinesesocial and historical culture, then exposit the deep meaning of the the preface part, the author will briefly introduce the background and reason ofappearance of Lecture’s Room. It will also reveal the hidden deep mental, cultural andmoral crisis through analyzing the phenomenon as the purpose of writing this e are three chapters in body part. In Chapter one, I elaborate the adjustmentand variation when traditional culture coming up to the modern media. During theprocess of adjusting, TV media occupies the dominant position, which determineswhat to talk and how to talk when traditional culture on stage. As well as traditionalculture, scholars also change when they walk into the modern media. To some extent,they deviate from the traditional intellectual identity, and come close to“the new-typecultural media person”or“TV intellectuals”. And in Chapter two, the I take thevariation and the confining force behind the variation in mind, and point out Lecture’sRoom’s tough surviving condition---being between government and Chapter three, I analyze the essence of the hot debating arose by Lecture’sRoom, and try to draw into Pierre Bourdieu’s theory of field splitting, then point outthat this is a crossing conflict among different field, then more or less, every sidemakes the mistakes in applying evaluation the concluding part, the author will explain and criticize the cynicism trendappears in Lecture’s Room, and remind the intellectuals on the alert for realistic systemenvironment for cynicism.
【關鍵詞】 傳統文化; 現代傳媒; 場域分化; 犬儒主義
【Key words】 culture; modern media; field splitting; cynicism
大衆傳播時代傳統文化的命運
摘要 4-5
ABSTRACT 5
緒言 8-11
第1章 《百家講壇》這張“魔鬼之牀 11-20
1.1 《百家講壇》欄目的變遷 11-15
1.1.1 欄目定位的.變化 11-12
1.1.2 節目內容和形式的變化 12-13
1.1.3 “做營銷一樣做節目” 13-15
1.2 換位思考 15-17
1.2.1 魔鬼法則 15-16
1.2.2 魔鬼法則背後的制約力量 16-17
1.3 央視的特殊地位 17-20
第2章 傳統文化走進現代傳媒 20-31