摘 要:中式快餐有着悠久的歷史，然而中國的快餐市場卻早已被西式快餐1統天下。中式快餐怎樣在競爭中立於不敗之地，成就1番事業是每1位中式快餐經營者都在思考的問題，本文分析了中式快餐的優勢及劣勢、西式快餐的.成功經驗，透過借鑑西式快餐的成功經驗，提出瞭解決中式快餐發展問題的策略：連鎖經營，精心打造、開發產品，CI策略及顧客忠誠度。
關鍵詞：中式快餐; 西式快餐; 連鎖經營; CI策略; 顧客忠誠度
The Developing Strategy of Chinese Style Fast Food
Abstract : Our diet culture has a long history known by all over the world, Why does Chinese style fast food develop slowly, How to mould and develop an unassailable position in the competition is the question that every Chinese style fast food operator is thinking. This text formulates Chinese style fast food’s strength and weakness; the valuable experience of western style fast food; and sum us up some revelation through the valuable experience of western style fast food; then, bring up four strategy that how to develop our Chinese style fast food :chain operation; product; corporate identity and faithful degree of customers.
Keywords : Chinese Style Fast Food; Western Style Fast Food;Chain Operation; Corporate Identity; Customer Loyalty
