整體產品觀念在酒店業中的應用
摘要：市場經濟，企業的生產目的是“滿足需求，獲得利益”，企業只有把完整的產品（核心產品、有形產品、附加產品）提供給消費者，才能充分滿足他們的.需求，纔能有利於企業營銷工作的開展，最終才能給企業和社會帶來效益。整體產品觀念是支援企業生存發展的理念，其包含3層次：基本產品，有形產品和附加產品。整體產品觀念對酒店業的影響尤爲的重要，本文根據酒店業發展的現狀，提出存在危機，就存在的問題，提出解決的對策。相信在整體產品觀念的應用下，酒店業會在激烈的競爭中久居首位。
關鍵詞：整體產品觀念；服務化經營；附加服務
The Application of the Overall Product Conception in Hotel Industry
Abstract: In the market economy, the goal of enterprises production is meets the need, obtains the benefit. The enterprise have to provide the complete product to the customer, (the complete product is the core product, the visible product and the attachment product) to satisfied the customer. Also to be advantageous to the enterprise marketing work development, finally can give the benefit to the enterprise and the society. The concept of overall product is supports to the concept of the enterprise survival. It contains three levels: Basic product, visible product and attachment product. The influence of the concept of the overall product to the hotel industry becomes especially more-importance. The article according to the present situation of the hotel industry development, proposed the existence crisis, the existence question, proposes the solution countermeasure. Believed that who use the concept of the overall product, the enterprise has more chance to win.
Key word: The overall product conception; Service management; Attachment service
