旅遊聯合促銷困境分析及對策初探
摘要：我國旅遊企業規模偏小，單體作戰能力較弱，要想在激烈的國際化競爭中取得1席之地，就應該採取集團作戰的方式——旅遊聯合促銷，作爲1種具有資源共享，優勢互補，降低消耗等優點的新的促銷方式，受到很多旅遊企業的青睞和重視。然而在近年來，旅遊企業參與的積極性下降，出現了普遍弱化的趨勢，導致了我國旅遊聯合促銷陷入了困境當中，本文透過對旅遊聯合促銷的.現狀及存在的困境分析，探討我國旅遊聯合促銷的突圍途徑。
關鍵字：旅遊聯合促銷；困境；突圍途徑
Search By the Traveling Union Promotion and The Analysis
Of Its Difficult Position and Countermeasure
Abstract: The scale of our countrys traveling enterprise is small, and its monomer operational capacity is weaker
must want obtain a small space in the intense internationalization competition, we should adopt the group combat way - traveling union promotion a new promotion way ,it has many merit, just as resources sharing, the superiority supplement ,reduces consumption and so on ,because of this ,it receives very many favors and takes by many traveling enterprise ver in the recent years, the enthusiastic of the traveling enterprise participation drop down and down ,had the universal attenuated tendency use of this, our country traveling union promotion fall into the difficult position ,through to analyze present situation and the difficult position of traveling union promotion fall into the difficult position,To explore the countermeasure of traveling union promotion.
the necessity of introducing traveling union promotion and its influence factor further, put the solution union promotion difficult position mentality on the choosing cooperative enterprise, establishing the selective drive mechanism ,raise the enthusiasm , establishing persistent cooperation mechanism ,maximum enhance traveling union promotions effectiveness, and realize the biggest achievement.
Keywords: Traveling union promotion; difficult position; approach