在日常學習、工作或生活中，大家都經常接觸到作文吧，寫作文可以鍛鍊我們的獨處習慣，讓自己的心靜下來，思考自己未來的方向。那麼一般作文是怎麼寫的呢？以下是小編精心整理的商務英語作文9篇，僅供參考，希望能夠幫助到大家。
商務英語作文 篇1
Our country is known as “nation of the etiquette” the laudatory name, the advocation etiquette is our country people's traditional moral ancient times till now, our country's etiquette standard is the Chinese unique civilization symbol, is Chinese nation moral excellence etiquette, took one traditional moral excellence, has the historical inheritance, has vitality which does not fade.
The etiquette involves which in the commercial contact are very many, but from basic speaks between the human and human's contact, therefore we are used to the commercial etiquette limits art which associates for the commercial personnel.
As the name suggests, the commercial etiquette is refers in the people commerce contact the suitable etiquette standard, is in the commercial contact, by the procedure, the way which certain, is established by usage indicated respects opposite party the process and the ritual stems from vulgarly, popularizes for the commercial etiquette operationality, how is should do, how shouldn't eves in the commercial contact “restrains oneself, respects other people” to be able to cause the people with ease happily to only “considers for other people” is the commercial contact, also is between the human and the human the normal contact basic efore said the study and the correct utilization commerce etiquette not only is a person intrinsic tutelage and the quality external performance, also is in the human communication the suitable one kind of art, one human relations way or the human relations method, are in the human communication are established by usage show respect, the friendly custom ies on in the human communication communicates mutually certainly must grasp the commercial etiquette the ed from individual angle that, grasps certain commercial etiquette to be helpful in enhances people's own tutelage, beautifies own, the beautified can the very effective promotion social contact, the improvement interpersonal relationship, but also is helpful to the purification social iders, a smile, a concern all can give human's by mind in warmth, and may cause own mood to be also happy along with it, why not?
商務英語作文 篇2
Dear
Thank you for your comments.
A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.
We value our readership and are proud to have you as a member of our family of subscribers.
商務英語作文 篇3
啓事是一種公告性的應用文。機關、團體或個人如有什麼事情向他人公開說明某事或請求幫助，或對羣衆有什麼要求，可把要說的意思簡要地寫成啓事。啓事有多種，象尋人啓事、尋物啓事、徵婚啓事、開業啓事等等。
尋物啓事
A Jacket Lost
In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.
尋茄克衫
5月12日本人不慎在操場丟失一件綠色，領口有拉鍊的茄克衫。拾到者請把茄克衫還給失主克魯奇。地點九號宿舍樓203房間。
訂婚啓事
NOTICE OF ENGAGEMENT
Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.
訂婚啓事
荷蘭德·沃爾什曼先生及夫人榮幸地宣佈，他們的小女露西與塞穆爾·羅素先生於20xx年八月十一日(星期六)訂婚，茲特敬告親友。
商務英語作文 篇4
Thank you for your letter of 2 November. We are delighted to hear that you are to pleased with the refurbishment of your hotel. As your know our line of work, we depend on good ,reports about our projects to win further business. Our clients always shop around and look for references before committing themselves. With your permission, we would like to use your hotel as a reference when we discuss similar refurbishments in the hotel industry . Would you agree to our suggesting that future clients should call you? It would also be most helpful if we could occasionally bring a client to look at your hotel . We would , of course , stay overnight at least.I’ll call you next week to hear your reaction. Thanks again for you kind words.
從11月2日的來函得悉閣下對貴飯店的整修感到滿意，此消息對本公司實是一鼓勵。 設計行業重視聲譽，客人在選擇設計公司時必然會有所比較。如蒙允許，本公司欲請貴飯店作推薦人，證明有關整修的質素。未知可否讓其他客戶來電垂詢? 此外，如獲允准間或聯同客戶前來參觀貴飯店整修，定必有莫大幫助。當然，本公司會預訂房間，至少留宿一晚。
商務英語作文 篇5
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商務英語作文 篇6
你是一家國際大公司的人力資源部經理。你剛剛任命弗朗西斯卡女士爲公司總部的銷售經理。
給總部的全體員工寫一個字數爲40-50的備忘錄：
（1）宣佈對弗朗西斯卡女士的任命。
（2）說明她開始工作的具體時間。
（3）要求總部員工準備歡迎她。
老師建議：
首先，我們要了解一篇memo的基本格式：
MEMORANDUM
From: Olive HR Manager To: All staff
Date: 12 June, 20xx Subject: Appointment of Francisco
Here we announce the appointment of Mrs. Francisco as our new Sales Manager of the Headquarter. She will be starting her job next Monday morning. There will be a small welcome party by 9:00 that day so everyone please be on time.
其次，寫一篇作文，我們說任何形式的'BEC作文，都要考慮如下因素：
Who is going to read my memo?
What has the reader already known about this?
What does the reader need to know?
How is the reader going to respond my memo?
第三，memo儘量使用短句，這樣表達清晰，結構緊湊。
第四，字數超，memo使用詞彙要簡短幹練，確保大家都看得懂。
第五，寫memo前要考慮清楚字句的組織，用精練的語言，有頭有尾地把memo完成。
商務英語作文 篇7
by Paula
The Opportunity
Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.
Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."
商務英語作文 篇8
Dear Sirs:
Thank you for your letter of 25th September.
As one of the largest dealers of garments, we are interested in ladies? dresses of all descriptions. We would be grateful if you would give us quotations per dozen of C.I.F. Vancouver for those items as listed on the separate sheet. In the meantime, we would like you to send us samples of the various materials of which the dresses are made.
We are given to understand that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the above-mentioned articles in our area.
We look forward to hearing from you soon.
Yours faithfully,
Canadian Garment .
釋文
先生:
謝謝你們九月二十五日的來信。
我們是服裝大貿易商，我們想購買各種規格的連衣裙。若能按附頁所示品種報每打C.I.F.溫哥華價，我們當不勝感激。同時請將各種連衣裙的布樣寄給我們。
我們得知你們是一家國營企業，我們對中國產品的質量很有信心。如你方價格適中，我們相信上述商品在我們地區會有很好的市場。
盼早復。
加拿大服裝有限公司
商務英語作文 篇9
The Solution
Most behavior that is perceived as disrespectful, discourteous or abrasive is unintentional, and could have been avoided by practicing good manners or etiquette. We've always found that most negative experiences with someone were unintentional and easily repaired by keeping an open mind and maintaining open, honest communication. Basic knowledge and practice of etiquette is a valuable advantage, because in a lot of situations, a second chance may not be possible or practical.
There are many written and unwritten rules and guidelines for etiquette, and it certainly behooves a business person to learn them. The caveat is that there is no possible way to know all of them!
These guidelines have some difficult-to-navigate nuances, depending on the company, the local culture, and the requirements of the situation. Possibilities to commit a faux pas are limitless, and chances are, sooner or later, you'll make a mistake. But you can minimize them, recover quickly, and avoid causing a bad impression by being generally considerate and attentive to the concerns of others, and by adhering to the basic rules of etiquette. When in doubt, stick to the basics.