摘 要
賣油郎秦重是1個非常具有中國文化特色的商人形象，他爲人講仁義，忠厚老實，做生意講信譽，誠實不欺詐。從他身上我們可以看到中國傳統文化對商人生活的滲透。同時，從他身上也可以看到許多突破中國傳統觀念的新精神，如突破傳統商人重利薄情的'觀念。這1形象恰當地融合了傳統儒家文化和商賈生活新觀念中有進步意義的部分，表現了有中國特色的商賈文化，體現了深刻的文化意蘊。秦重雖然做的是小小的賣油生意，但卻做得頗有章法，他的經商藝術和技巧對我們今天的經濟生活不無借鑑意義。
關鍵詞：秦重；文化意蘊；經商藝術
ABSTRACT
Qin Zhong is a very heavy with Chinese characteristics businessmen image, he is justice and humanity,honest and upright, business prestige,honest not him we can see the Chinese traditional culture to businessmen life infiltration. At the same time, many can be seen from him in the new spirit of traditional Chinese culture, such as the traditional concept of business value material gains fickle concept. This image appropriately fused the traditional Confucianist culture and the merchant lives in the new idea to have the progress significance the part, displayed the Chinese characteristic the merchant culture, has manifested the profound cultural significance. Qin Zhong does small sells by the oil business, but actually does quite has methodicalness, his business arts and the skills to the today economic life has the model significance .
Key words: Qin Zhong; Cultural significance; Business arts