我國飯店集團化的現狀與發展趨勢
摘 要：21世紀是飯店集團化競爭的世紀，隨着國際飯店集團的全面加入，中國本土飯店的壯大，註定給我國的飯店集團化帶來新的機遇，如何理性面對中國飯店集團化發展，使之在增加飯店競爭力與效益方面發揮重大作用。爲此先本文介紹了飯店集團化基本概念，針對我國飯店集團的現狀作了的闡述，結合我國旅遊飯店集團化發展的'現狀，提出目前我國飯店進行集團化經營的發展策略，並預見了這種集團化經營的發展趨勢。
關鍵字：飯店集團化; 現狀; 戰略
On current situation and trend of
china’s hotel group
Abstract: 21st century is the century for hotel group to compete . With the joining of international hotels and enlarging of Chinese hotels. China’s hotel groups have new opportunities. This paper introduces the basic concept of hotel group, discusses how to face the development of china’s hotel group in order to increase competence and efficiency, analyzes current situation of china’s hotel group development and point out development strategy and trend of hotel group.
Key word: hotel group; current situation; Strategy
