The Politeness Principle in Business Correspondences
Abstract
With the fast development of the economic globalization, more and more foreign corporations swarm into China. Business correspondence, as an important way to communicate, is the main carrier to exchange business information. And politeness, one of the most fundamental characteristics of business correspondence, should be paid more attention to.
Firstly, this thesis presents the current circumstances of business correspondence. Then, beginning with the analysis on politeness phenomena in psychological and social-cultural perspectives, it gives a minute survey of politeness principle based on Leech’s “Politeness Principle” and Brown&Levinson’s Face-threatening acts. Furthermore, it mainly analyzes the applications of politeness principle and the maxims that how to embody politeness principle in business correspondences by illustrating a mass of examples. Politeness cannot only be expressed by using salutation and compliment but also can be expressed by the honorific, the positive, the euphemistic and the indirect maxims. In a Word, politeness principle has played an important role in the business correspondence, and the means of expressing politeness are also various.
Key Words: politeness principle; honorific-maxim; positive-maxim;
euphemistic-maxim; indirect-maxim
摘 要
隨着經濟全球化的快速發展，越來越多的外國公司涌進中國。商務信函作爲商務溝通的1種重要途徑也成爲了商務交換資訊的主要載體。而禮貌性是商務信函的最基本的1個特點，應當受到重視。
本文首先介紹了商務信函近來的情況.然後從禮貌現象的心理和社會文化角度入手，在利奇的“禮貌原則”和布朗&列文森的“面子威脅論”基礎上，詳細瞭解了禮貌原則。此外,它透過列舉了大量的實例，主要分析了商務英語信函中禮貌原則的應用以及如何去體現禮貌性的`準則。禮貌不僅可以透過使用稱呼，招呼祝詞，也可以透過尊他性，肯定性，委婉性，間接性來體現。總而言之，禮貌原則在當今社會的商務信函中還發揮着舉足輕重的作用，體現禮貌的方式也是多種多樣的。
關鍵詞：禮貌原則、尊他性、肯定性、委婉性、間接性
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