在學習、工作乃至生活中，大家都接觸過作文吧，藉助作文人們可以反映客觀事物、表達思想感情、傳遞知識資訊。一篇什麼樣的作文才能稱之爲優秀作文呢？下面是小編整理的商務英語作文10篇，歡迎閱讀與收藏。
商務英語作文 篇1
Facing Business Challenges at Holiday Inn Worldwide
Sending Invitations Across the Globe
In the 1960s a family vacation in the United States usually meant loading the kids into the station wagon and driving off down the highway toward a tourist destination. And when weary vacationers needed to rest for the night, they often looked for the familiar green signs with “Holiday Inn” written in script and a colorful star for emphasis. All across the United States, this sign welcomed travelers to Holliday Inn hotels with promises of quality, comfort, and value.
By 1968 Holiday Inn was so well known in the United States that it began opening franchises in Europe. In 1973 the company opened its first Asian hotel in Japan, and in 1984 it became the first U.S.-based hotel to open for business in China. For 25 years Holiday Inn enjoyed great success in the European and Asian markets, opening 600 hotels and earning a reputation as upscale , professional, and well run.
However, in the 1980s Holiday Inn’s fortunes were beginning to fade in the United States. Many of the franchises were outdated and substandard . Family vacationers were being replaced by business travelers as the hotel industry’s bread and butter , and aggressive competitors with superior marketing strategies were targeting this growing segment . In addition, overbuilding had set off a wave of price discounting . As a result, both Holiday Inn’s share of the lodging market and its image took a nosedive .
But in the 1990s this icon of the U.S. highway was brought back to life after being purchased by Bass PLC, a British conglomerate. Bass moved quickly to make Holiday Inn Worldwide the leading hotel chain, not just in the United States but around the globe. In the United States, Holiday Inn pursued a strategy that segmented the market into different types of travelers and created a unique type of lodging for each group. Under names like Holiday Inn Express, Holiday Inn Select, Sunspree Resorts, and Crowne Plaza, the company offered different accommodations and amenities at different prices to suit the diverse needs of business and leisure travelers. Combined with a campaign to bring all of the franchises back up to a high standard of quality, the strategy quickly began to pay off.
Even so, the top brass at Holiday Inn Worldwide knows that the greatest growth potential is not in the saturated U.S. market but in the evolving markets of Europe, Asia, and Latin America. With increasing tourism and business development in these regions, the demand for comfortable, consistent, and affordable accommodations is booming . Holiday Inn needs a strategy for tapping this vast potential. Would the strategies that fueled Holiday Inn’s turnaround in the United States bring similar results internationally? Large-scale construction of new hotels will play a major role, so what kinds of hotels should they be? How can the company best meet the needs of a wide variety of international travelers? Should Holiday Inn expand through franchises or by opening company-owned hotels? Should the same type of promotion be used for the entire global market or should it be localized to each geographic area? These are questions that Raymond Lewis faces daily as vice president of marketing. If you were Lewis, how would you answer them?
Meeting Business Challenges at Holiday Inn Worldwide
Part of Raymond Lewis’s job is to monitor and predict changes in the ever-evolving global market . Among the trends he has observed is the increasing similarity between the needs and desires expressed by consumers and businesses around the world in certain product categories such as lodging. On the other hand, Lewis knows that various countries and cultures approach purchases differently, and that people of various cultures respond differently to product promotion . His challenge, then, is to figure out how to satisfy both the similar and the diverse needs of each new market.
Lewis also knows that all travelers, regardless of where they are from or where they are going, share many of the same desires, fears, and expectations when they are traveling. They may not speak the same language or live the same lives while at home, but when they’re on the road, all travelers are (1) away from home and out of their personal comfort zones, (2) in different and often unfamiliar surroundings, and (3) subject to the same hassles and hardships. Therefore, Holiday Inn focuses on delivering a consistent product around the world. This way, whether the hotel is in South Korea, India, Buenos Aires , or Israel, travelers know that they will always receive a comfortable room at a fair price.
In addition, the strategy of segmenting the market by types of travelers that proved so successful in the United States also works abroad, but in a different way. Segmentation in the hotel industry is a relatively new concept in Europe, and in Asia it is virtually nonexistent. This is largely because in many of the developing nations of Asia, travel has only recently become an option for the majority of people. As a result, not every type of Holiday Inn hotel will be successful in every country. The company must know each market very well before it decides which type of hotel to open. Does the area draw mainly tourists or business travelers? How long do visitors usually stay? Do people from surrounding areas travel often? What types of accommodations do competitors offer in the area? By knowing the answers to questions like these, Holiday Inn is able to decide which type of hotel will best serve the needs of travelers to the area. For example, the company opened a SunSpree Resort in Arequipa, Peru, close to Machu Pichu, a popular international tourist destination. Holiday Inn’s management team feels that Sunspree has a great chance for success in this location because the hotel caters to tourists.
In the same way, Holiday Inn management expects a mix of business and leisure travelers to visit Seoul, South Korea. Therefore, the new Holiday Inn Seoul appeals to a broad range of travelers by offering a business center, banquet facilities , four restaurants, a fitness center , and a gift shop.
Just as in its early days of expansion in the United States, Holiday Inn is accomplishing its international expansion through a mix of wholly owned facilities and franchises, depending on the availability of resources and potential for profit in each local market. Although franchising agreements place less risk on Holiday Inn Worldwide, they also require the company to give up more control than it would by opening wholly owned facilities. However, franchises must adhere to strict quality standards if they intend to operate under Holiday Inn’s famous name.
Lewis and his team also recognize that even though travelers have similar expectations for the quality and value they get in a hotel, sometimes they like to stay in places that don’t feel like hotel chains. Therefore, the company has opened hotels in Europe, Australia, and South Africa that have a style and character unique to their locations. In this way, Holiday Inn is able to tailor its global product to local markets.
Nonetheless, Holiday Inn’s promotion strategy is decidedly global, regardless of which markets it enters. Lewis bases the strategy on two themes: “Welcome” and “Stay with somebody you know.” Although the ad copy is translated when necessary, even the visual format is the same from country to country. Of course, cultural differences must be accommodated from time to time. For example, travelers in Britain preferred an ad that focused on a friendly doorman, whereas U.S. and German travelers preferred a more sentimental ad showing a businesswoman receiving a fax of a drawing from her child.
The inspiration for this global strategy came to Lewis, not surprisingly, while he was traveling. When boarding a plane at Dulles Airport outside of Washington, D.C., he passed a group of Russian teenagers gathered around a guitar player singing “Puff the Magic Dragon,” a folk song that was popular in the United States a few decades ago. This connection between cultures helped convince Lewis that the world’s people were alike in many ways, particularly in the field of pleasure and business travel.
It remains to be seen how successful Holiday Inn’s global strategy will be in the long run . The company is off to a flying start. However, competitors such as Marriott and Choice Hotels are moving quickly to make sure Holiday Inn doesn’t outpace them in the hot new global markets. But one thing is sure, Lewis and the rest of the management team are not content with Holiday Inn being a leading hotel chain in the United States. They want Holiday Inn to be the leader around the world.
商務英語作文 篇2
by Paula
The Opportunity
Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. Unfortunately, in the perception of others, the devil is in the details. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)
People are a key factor in your own and your business' success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional breach of manners.
Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, "Show me a boss who treats his or her employees abrasively, and I'll show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous treatment of employees is passed along from the top."
商務英語作文 篇3
文體介紹
人員出訪，常常需要事先與要見面的人或公司進行預約。這類預約e-mail較易寫，只要做到清楚、簡潔、禮貌就行。它一般包括下列內容：
（1）請求約會並說明原因。
（2）建議確切的約會時間和地點等。如果你的時間比較充裕，預約時可給出你可接受的時間由對方決定。
（3）請對方答覆並進行確認。
回覆這類電子郵件可分爲接受和拒絕兩種。接受的內容一般有：表明來信收悉；表示接受；重述具體時間、地點等；表達希望會晤或感謝的心情。拒絕的內容一般包括：表明來信收悉；說明拒絕的原因；致歉。
當要變更預約時，應說明變更的原因，同時致歉。
實用範例
（1）
subject:requestforanappointment
dearmr。smith
iamscheduledtovisittheu。s。onbusinessattheendofthismonth，andwishtocallonyouatyourofficeonthatoccasion。
iwillbearrivinginwashingtononoraroundaugust20andstayingthereforaboutaweek。itwouldbeverymuchappreciatedifyouwouldkindlyarrangetomeetwithmeeitheronaugust22or23，whicheverisconvenientforyou。ifneitherisconvenient，couldyoupleasesuggestanalternativedatebyreturne-mail。
thankyouinadvanceforyourkindcooperation。iamlookingforwardtomeetingyouinwashingtonsoon!
sincerelyyours，
lilei
guangzhoutradingcompany
主題：請求約見
親愛的史密斯先生：
我預定這個月底出差赴美，希望屆時能到貴公司訪問你。
我預計在8月20日或其前後抵達華盛頓，大約停留1周。若方便的話，望你能擠出時間在8月22或23日與我見面，我將十分感謝。假如這兩天都不行，請以電子郵件回覆並告知其他日期。
先在此謝謝你的大力協助，期待不久在華盛頓與你見面！
你真誠的
李蕾
廣州貿易公司
（2）
subject:urgent-needtochangeappointment
dearmr。zhang，
withregardtoourappointmenttovisityourchina’sfactoryonaugust2，iregretthatimustaskyoutochangethedatetoaugust3duetoanunexpectedmatterthatrequiresmypersonalattention。
i’mawfullysorryforthislast-minuterequest，butihopeyouwillbeabletomeetwithmeonaugust3ataround10:00am。ifyouarenotavailable，willyoupleaseletmeknowbye-mailasap?
hopethiswillnotcauseyoutoomuchinconvenience。thankyou。
商務英語作文 篇4
1． At a slower rate…
2． It reflects the great differences that exist between…
3． These figures were overwhelmingly greater than the corresponding figure of…
4． It can be seen from the chart that significantly…~er…than…
5． In all locations, A out numbered B…
6． These two pie charts show the differences between two groups of…
7． The first point to note is the huge increase (in the number of)…
8． A is more than ***times(bigger) than B
9． The biggest loss was to A,which decreased from***to ***of the whole.
10． The biggest gains(in graduate numbers) were made by A which,as a group,have increased by over **%
商務英語作文 篇5
Thanks for seeing me off at the airport. I really appreciate it. No problem, it's my pleasure. I am glad you had a chance to visit our headquarters, and hope you can come back soon. We should be back in about three months. We'll have another corporate meeting next quarter. Will you be in the area at that time? I should be.... Remember to let me know when your flight is coming in when you come. I'll come and pick you up at the airport. You're too kind. Here we are at the terminal, what airline are you flying with? me look at the ticket. Oh, that's right, China Air. China Air is in terminal B, this is the international terminal, so all you have to do is walk straight through those doors and turn to your left, you should be able to see the check-in counter. Thanks again for all your help. If you're ever in the Michigan area, be sure to look me up. Yes. Let's keep in touch
您來機場送機，我感激不盡。不客氣。我很高興您有機會來拜訪我們總部，希望不久以後您能再來。我們大概三個月後會回來。下一季度我們還有一個公司會議。那時候您會在公司嗎？我應該在公司。您來時請務必讓我知道您的航班時間。我將在機場接機。您太客氣了。我們到航站樓了。您是坐哪家航空公司的航班？嗯，我看一下機票。是中國航空。中國航空在B號航站樓。這是一個國際航站樓，所以您需要一直走至穿過那邊的門，然後向左轉。到時您就能看見登機臺。再次感謝您的全部幫助！ 如果您去密歇根，請務必來找我。好的，保持聯繫。
商務英語作文 篇6
啓事是一種公告性的應用文。機關、團體或個人如有什麼事情向他人公開說明某事或請求幫助，或對羣衆有什麼要求，可把要說的意思簡要地寫成啓事。啓事有多種，象尋人啓事、尋物啓事、徵婚啓事、開業啓事等等。
尋物啓事
A Jacket Lost
In the playground, May12, a Jacket, green in colour and with a zipper in the collar lost, finder please return it to the owner, Krutch. Room 203, Dormitory 9.
尋茄克衫
5月12日本人不慎在操場丟失一件綠色，領口有拉鍊的茄克衫。拾到者請把茄克衫還給失主克魯奇。地點九號宿舍樓203房間。
訂婚啓事
NOTICE OF ENGAGEMENT
Mr. and Mrs. Holand Walshman have the honour to announce the engagement of their daughter, Miss Lucy, to Mr. Samual Russell on Saturday, August 11, 20xx.
訂婚啓事
荷蘭德·沃爾什曼先生及夫人榮幸地宣佈，他們的小女露西與塞穆爾·羅素先生於20xx年八月十一日(星期六)訂婚，茲特敬告親友。
商務英語作文 篇7
Charm of intonation
Answering a phone in a clear and pleasant tone can show the speaker's professional demeanor and amiable ough your partner can't see your face, your joy or irritation will come through your you call, your tone should be smooth, soft and serene. Then, if you can talk to each other with a smile, it will make your voice more friendly and r chew gum or eat while you're on the phone.
Decent questions and answers
The call should be answered immediately after the second bell rings
When the other party should take the initiative to identify the company or the name of the Department and its name, should not pick up the phone asked: “ Hello, who are you looking for? ” also, to call people need to leave a message should be clear to report the name, unit number, and a message in simple end of the telephone conversation, usually made by the calling party, then politely said goodbye to each matter what the reason for the telephone call, the party shall be responsible for the redial.
Telephone Message
In business complaints, it is most common to fail to return calls in a timely order not to lose every opportunity to clinch a deal, some companies even make telephone calls to be within an hour of the provisions of the rally within 24 hours of the phone message to reply, if you call back, just in case the other party is not in, but also to leave a message, indicating that you have called you really can't call back personally, you should trust someone else.
Pay attention to jet lag
Before making a call, make sure the difference between the time difference and the working hours of each country. Don't make a phone call on the day off so as not to influence the rest of the not to call home even if the customer has told you the phone number at home.
Use the telephone properly
In America you can sell the goods to a person be strangers to each other by telephone, while in Europe, Latin American and Asian countries, telemarketing or on the phone for a long time to talk business on the best way to develop good business relationships is to negotiate face to face with customers, while the telephone is mainly used to arrange course, once the two
商務英語作文 篇8
感謝信
Letter of Thanks
感謝信(Letter of Thanks)是外國政府機構或個人的關心、支援、幫助或熱情款待表示感謝的對外函件。其具體格式和要求與邀請函相同。
例文
Date and Place
Mr.____
Minister of _____
(Address)
Beijing,China
Dear Minister,
I am writing this letter to thank you for you warm hospitality accorded to me and my delegation during our recent visit to your beautiful country. I would also like to thank you for your interesting discussion with me which I have found very informative and useful.
During the entire visit, my delegation and I were overwhelmed by the enthusiasm expressed by your business representatives on cooperation with China. I sincerely hope we could have more exchanges like this one when we would be able to continue our interesting discussion on possible ways to expand our bilateral ecomomic and trade relations and bring our business people together.
I am lookingforward to your early visit to China when I will be able to pay back some of the hospitality I received during my memorable stay in yur beautiful country. With kind personal regards,
Faithfully yours,
(Signed)
Mr.___ Minister of Economic Cooperation
PLACE
商務英語作文 篇9
跟商業行業或者是商業現象的'發展經濟等等有關係，出題的形式可以是圖表英語，也可以是提綱作文。
不論是哪種形式作文，只有第一段寫作方式是不一樣的，比如說圖表中你要進行圖表描述，最後要進行描述，但是二三段的論述和結論其實都一樣，那麼在這裏來看幾個例子。
第一個是我們說的食品安全問題。那如果是出到這種類似於社會比較負面的作文的話，主要的寫作方式就要對這種現象進行分析，對它的原因進行解釋，對它的根源進行探索，爲什麼食品安全頻發?我們給觀衆稍微列了幾個提綱，比如說食品安全問題頻發第一個原因，是因爲這些食品的生產商他們缺乏責任意識，所以在生產的時候不顧忌消費者的食品安全。或者是這些生產商，他們可能更加關心的是經濟利潤又或者是他們忽略了消費者的健康甚至是生命。那麼還可以說是相關部門對於這種食品安全生產流程缺乏嚴格的監管，那我們可以從以上四條原因去進行拓展，最終把這篇文章給寫出來，在結尾的時候我們可以寫一些建議和措施，比如說這種問題我們應該引發關注予以解決。
還有幾個話題我們來看一下。
第二個叫做山寨產品，其實也跟產品的質量低下問題有關係，那麼它可以是圖表作文以用來畫，或者提綱作文是可以的，那山寨產品的名字叫
商務英語作文 篇10
Dear Mr Zampieri
With reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.
Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.
A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.
To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.
A Cut Above look forward to hearing from you.
Yours sincerely
Sinead Walsh