引導語：怎樣運用英語在外貿交易中洽談廣告事宜?下面是本站小編整理的外貿英語對話之廣告，歡迎參考!
Part One
W: Excuse me, are you Mr. Yang?
懷特：請問，你是楊先生嗎?
Y: Yes, I am. And you are?
楊：是的，我是。請問你是?
W: I am White. You called me earlier to let me come over.
懷特：我是懷特。你之前給我打電話讓我 過來的。
Y: Oh, yes. Thank you for being se sit down.
楊：哦，是的。謝謝你能來。請坐吧。
W: May I ask what is the matter?
懷特：請問有什麼事嗎?
Y: I am thinking of doing a sales promotion for our products. Can you give me some suggestion?
楊：我想爲我們的產品做一個促銷活 動。你能給我們建議一下嗎?
W: Of course. We have investigated your products before and found that although the quality of your product is very good, the customer's awareness is not high. So I think you need an advertising campaign.
懷特：當然可以。我們之前調査過你們的 產品，發現雖然你們的產品質量很 好，但顧客認知度不高。因此我覺 得你們需要做一個廣告活動。
Y: What is advantage of advertising? Doesn't it cost money to advertise?
楊：廣告有什麼好處嗎?做廣告不是要 費用的嗎?
W: There is a saying which goes “Wine needs no bush'" today the market competition is more and more fierce, so “Wine needs bush”. It is not enough for the enterprise to have just good quality and service. Only by matching with good advertisement can an enterprise be in the indefectible position.
懷特：俗話說“酒香不怕巷子深”，但在 市場競爭日益激烈的今天，“酒香 也怕巷子深”，企業僅有優質的產 品和服務是不夠的，只有配以良好 的廣告宣傳，才能在市場上立於不敗之地。
Y: What you said is very reasonable. Our products are very good, but the sales volume is not high. Maybe that is because customers don't understand our products and dare not to buy easily.
楊：你說得很有道理。我們的產品很 好，但就是銷售量不高，可能就是 因爲顧客對我們的產品不瞭解，不敢輕易購買。
W: It is right for you to think like this. Advertising does need certain fee, but you may earn more the cost of advertising.
懷特：你這樣想就對了。廣告是需要一定的費用，但你們可能因爲廣告賺的錢比費用多多了。
Y: Good, I think this is worthy of a try.
楊：好的。我覺得這個值得一試。
Part Two
W: Shall we continue our last conversation now?
我們繼續上一次的談話好嗎?
Y: OK. Let's talk about the specific matters of advertising.
好的。讓我們談談廣告的具體問題吧。
W: Which form of ads do you wish to use, television, newspapers and magazines, radio or outdoor?
你希望採用哪種形式的.廣告呢，電視、報 紙和雜廣播還是戶外?
Y: I want to use all of the media, and offer a comprehensive show of our products. What do you think?
我想利用所有媒介，全面展示一下我們的產 品。你認爲呢?
W: This is all right. But it will cost a lot of money and the effect is also not necessarily better than choosing specific several media. I suggest you had better have an emphasis.
這樣也行。但是會花費很多的錢的，並且效 果也不一定比選用特定幾種更好。我建議最 好有所側重。
Y: Uh,yes. I just forget to take the cost into consideration. Which one has the best effect?
嗯，是啊。剛忘了把成本考慮在內了。哪種 效果最好呢?
W: Each one of them has their own advantages and disadvantages. But personally I think TV's effect is the best. It has the most extensive publicity surface, sound and color, and is not static. So it is the best choice of the product facing the nationwide users and can't be replaced by other media.
他們每一種都有優勢和劣勢。但我認爲電視 效果是最好的。電視是宣傳面最廣的，並且 有聲有色非靜止。是面向全國的產品用戶的 首選，這是其他媒體無法替代的。
Y: Good. Because our product is the object of women's, we will make a supplement in magazines and radio on the basis of emphasizing TV.
好的。由於我們的產品是面向婦女的，我們 就在着重利用電視的基礎上，另外再在雜誌 和廣播上做一補充。
W: OK. Let's settle It like this now.
好的。先就這樣決定了吧。
Y: How is the cost calculated?
費用是怎麼計算的呢?
W: We are not very clear about specific things. You need to consult these medias.
這個具體我們也不是很清楚。需要向這些媒 體諮詢。
Y: Thanks for your information.
謝謝你的資訊。
W: You are welcome.
不用謝