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公司採購 價格拉鋸 Purchase

學問君 人氣:1.25W

Robert回公司呈報了Dan的提案後,老闆很滿意對方的採購計劃,但在折扣方面則希望Robert能繼續維持強硬的態度,儘量探出對方的底線。就在這七上八下的價格翹翹板上,雙方是否能找到彼此的平衡點呢?

公司採購 價格拉鋸 Purchase

R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.

D: Just what are you proposing?

R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率) suggest a compromise--10%.

D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?

R: I don't think I can change it right now. Why don't we talk again tomorrow?

D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.

[NEXT DAY ]

D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.

R: I hope so, Dan. My instructions are to negotiate hard on this deal--but I'm trying very hard to reach some middle ground(互相妥協).

D: I understand. We propose a structured deal(階段式和約). For the first six months, we get a discount of 20%, and the next six months we get 15%.

R: Dan, I can't bring those numbers back to my office--they'll turn it down flat(斷然拒絕).

D: Then you'll have to think of something better, Robert.



R: 即使是大量銷售,我們的‘健你樂’生產成本仍然無法降低太多。
D: 那你的`建議是…?
R: 敝公司可以降價。但是七五折會過度削低我們的毛利。我們建議雙方各讓一步-九折。
D: 那跟七五折差太多了!九折實在超出我的談判限度。有其它方案嗎?
R: 我現在沒辦法決定。這樣吧,我們何不明天再談?
D: 可以。反正我也得和公司方面討論一下。希望我們能夠達成共同協議。
R: (次日)Robert,奉上頭指示,我得否決你所提的折扣,但我們還是可以找出其它可行的辦法。
D: 希望如此,Dan。上面指示我要強硬地談這筆生意--但我一直想達成折衷的方案。
R: 我瞭解。那麼我們提議階段式的協議。前半年先給我們八折,後半年,則打八五折。
D: 我沒辦法向公司報告這樣的數字--他們一定會打回票的。
R: 那你就得想出更好的法子囉!